Smart Financial service businesses are embracing UX (user experience).
What is UX?
It can be summed up in four words … the user comes first.
UX copywriters write copy and content which focuses on user goals and the user experience.
It looks at the entire customer journey, to ensure every touch point is smooth and straightforward for the user.
Think of it like you’re kayaking down a river. You want the trip to be smooth and easy from start to finish, with no obstacles. But if there are dam walls and shallow pools in your way, then you’ll either give up or never return to this river.
UX is about making that trip the smoothest, most hassle-free experience it can possibly be.
Well, UX copywriters don’t write content in a vacuum.
They advise clients on how to enrich the customer experience throughout the entire buying cycle. A UX copywriter’s content fits neatly into one smooth buyer journey
UX copywriting treats the entire buying cycle as one continuous customer journey.
If you want improve your web content and get more sales through UX copywriting, you need to engage the services of an experienced UX copywriter.